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Research papers

Outdoor advertising recall

Much of the academic research of outdoor advertising recall predates the industry's many technological advances.This study updates past research and adds to our understanding of how new technology such as the 'smartboards' affect consumers' recall of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Anne Cunningham, Renita Coleman
June 14, 2004
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Citation

Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/outdoor-advertising-recall


Research papers

Online measurement

The purpose of this paper is to present an analysis of the uptake of global broadband internet usage, the consequent development of media-rich websites that make full use of the additional bandwidth offered by broadband, and the new generation...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Richard Webb
June 14, 2004
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Citation

Webb, R. (2004a, June 14). Online measurement. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/online-measurement


Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/shazam-


Research papers

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Paula Fernandez
June 20, 2003
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Citation

Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/technological-innovations-in-outdoor-media-research-


Research papers

Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Kloprogge, Tim Foley
June 19, 2003
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Citation

Kloprogge and Foley (2003a, June 19). Revisiting print measures in a channel planning world. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/revisiting-print-measures-in-a-channel-planning-world


Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003
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Citation

de Montigny and Soong (2003a, June 18). Does fusion-on-the-fly really fly?. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/does-fusion-on-the-fly-really-fly-


Research papers

The need for better consumer research to improve new technology forecasts

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV. Forecasting the consumer response to these new technologies should take the recent history of technology forecasting into account in order to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: Horst Stipp
June 17, 2003
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Citation

Stipp, H. (2003a, June 17). The need for better consumer research to improve new technology forecasts. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-need-for-better-consumer-research-to-improve-new-technology-forecasts


Research papers

Installing peoplemeter TAM panels in 2000

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: Antonella Sellick-Petra
June 17, 2003
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Citation

Sellick-Petra, A. (2003a, June 17). Installing peoplemeter TAM panels in 2000. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/installing-peoplemeter-tam-panels-in-2000


Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003
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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/web-weaving-for-global-insight-managers